Our guest blogger has vast experience in trucking management. His focus includes optimizing clients’ freight networks and operations strategies.
In the course of our consulting practice, we review and analyze many carriers’ freight networks. This consultation includes reviewing clients’ strengths and weaknesses when it comes to managing transportation services. While every carrier we visit uses transportation brokers, most do not have a strategy for those relationships. Carrier/broker relationships are largely transactional in nature, and are typically handled at a low level in the carrier’s organization. Carriers should have a strategy for managing brokers and should treat brokers as valued sales agents, not as the enemy. A good relationship with a broker that pays your bills timely and acts like a customer to help keep your trucks moving productively can be a valuable partner.
