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Leveraging data to boost process efficiencies of supply-chain logistics or to shorten delivery times—or both—is becoming more difficult with every terabyte of data shippers and receivers store. 

Are economic conditions improving? Multiple indicators, from a recovering housing market to tax code changes that offer advantages to entrepreneurs, suggest this is the case, potentially leading to increased spending and, ultimately, a need for more freight movement.

Data-driven decision making (D3M) involves listening to what the Six Sigma folks call the “voice of the process”, or paying attention to the actual data that emerges from your day-to-day execution of business processes. It means bringing the objective, measurable outcomes of your performance into the middle of your decision making so it can inform, guide and shape your decisions.